Created content and social media posts can be distributed directly to major social media channels such as Twitter, Facebook, Instagram and LinkedIn. In addition, the platform features tooling that helps clients stay productive, discover new content ideas, streamline approvals and prep posts for publication. In addition, the platform has functionality that further optimizes content, such as performance tracking, report generation and insight into effectivity across channels. The platform allows clients to collaborate on content creation, sharing, scheduling and publishing.
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It should reduce content management times. SAN JOSE, Calif., August 19, 2021-Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Frame.io, a leading cloud-based video collaboration platform. The platform ensures that various content processes can be initiated and customized from a central point. TechnologyĬontentCal provides a content marketing platform that allows companies to schedule and execute social marketing activities.
#Adobe acquires frameio software
In August, it acquired collaborative video editing software company Frame.io. The company seems increasingly interested in technology that extends its software capabilities. Through the acquisition, Adobe aims further to expand the social media capabilities of its tools. The technology allows customers to set up b2b marketing campaigns via social media.įinancial details of the ContentCal acquisition are not known, but insiders tell Bloomberg that Adobe is paying more than 88 million euros ($100 million) for the social media marketing startup.
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Adobe expands its portfolio into social media marketing by acquiring British startup ContentCal.